Choosing to sell your home or property can be one of the biggest financial decisions you’ll ever make, and we at Ward Kellner Properties appreciate the seriousness of the process and decision-making that leads to a successful sale. Below are some of the services you can expect as a listing client with Ward Kellner Properties. However, as we are known for our determination to customize each sales experience, you, as our client, can expect a list completely tailored to your needs.
- Initial contact is made with the prospective seller to set up a listing presentation appointment and present a profile outlining the brokerage and agent’s experience and qualifications in the seller’s market area.
- Conduct market research with comparable sales and current listings and determine a fair market value.
- Present Comparative Market Analysis and discuss seller’s goals and expectations, focusing on seller’s timetable and motivation.
- Discuss any property challenges, cosmetic changes, improvement or repairs to take place prior to listing.
- Present marketing plan with details about digital and print advertising campaign, brochure design and creation, mailout campaign, web exposure, social media exposure, open houses, etc., to appropriately advertise the property.
- Review and explain listing documents.
- Agree upon all showing instructions per seller’s wishes.
- Obtain current mortgage information.
- Obtain Homewoner Association information.
- Schedule professional photographer to take comprehensive and thorough pictures for listing.
- “For Sale” signs put in place.
- Brochures put in place.
- Promote and hold open house to ensure maximum amount of exposure of property. Periodic open houses to follow if appropriate.
- Obtain feedback from all showings to determine impressions the showing gave and to determine if changes to house or marketing strategies are merited.
- Regularly submit summary of marketing activity, traffic reports and showings, feedback and monitor competition and any changing market conditions to seller to ensure property remains competitively priced.
- Review and evaluate any offers submitted with seller and confirm with buyer’s agent buyer’s qualifications to purchase.
- Negotiate all offers on behalf of seller and present any and all counteroffers.
- Deliver seller’s accepted and signed contract and all addenda to buyer’s agent.
- Deliver executed contract to title company and coordinate delivery of earnest money and option money.
- Update MLS status.
- Coordinate home inspections with seller and communicate and negotiate any buyer’s repair requests with seller upon receipt. Apply any agreed repairs to a contract addendum.
- Assist seller in selecting any workmen needed to perform agreed upon repairs.
- Schedule lender required appraisal.
- Confirm with buyer’s lender regularly to ensure a timely closing with all requirements being met by buyer.
- Coordinate closing process and closing date with buyer’s agent, lender and title company.
- Review closing statement to ensure accuracy.
- Attend closing and be available to address any questions or unforeseen issues.